Do you have a decent paycheck? Betcha you're a white-collar professional, that is according to a recent CNN article re social media demos
I think I know the answer as this little post is going on Facebook and Twitter ;)
A recent CNN article called "Does Your Social Class Determine Your Online Social Network" (catchy title) gives some pretty interesting little details regarding social media demographics. Here's some key data:
- 23 percent of Facebook users earn more than $100,000 a year
- 37 percent of MySpace members earn less than $50,000 annually
- MySpace users tend to be "in middle-class, blue-collar neighborhoods"
- "Facebook [use] goes off the charts in the upscale suburbs"
- Even more affluent are users of Twitter, the microblogging site, and LinkedIn, a networking site geared to white-collar professionals. Almost 38 percent of LinkedIn users earn more than $100,000 a year.
1 comment
I live in a middle-class, blue collar neighborhood with intentions and actions that display my intentions to become one of the Facebook users earning $100,000. B/c lets face it - the way money becomes super-important in your life is if you're struggling. If you have enough money to meet basic needs you tend to focus less on money because you have that luxury. In my experience anyway. Also, to change the world you absolutely need a reasonable budget.
One could look at these numbers and the intentions of the various social networking websites and decide that one of the ways UP in America is to use Twitter, Facebook and Linked In. At this point, it's a professional strategy, would you agree?
Leave a comment...
