Do you have a decent paycheck? Betcha you're a white-collar professional, that is according to a recent CNN article re social media demos
I think I know the answer as this little post is going on Facebook and Twitter ;)
A recent CNN article called "Does Your Social Class Determine Your Online Social Network" (catchy title) gives some pretty interesting little details regarding social media demographics. Here's some key data:
- 23 percent of Facebook users earn more than $100,000 a year
- 37 percent of MySpace members earn less than $50,000 annually
- MySpace users tend to be "in middle-class, blue-collar neighborhoods"
- "Facebook [use] goes off the charts in the upscale suburbs"
- Even more affluent are users of Twitter, the microblogging site, and LinkedIn, a networking site geared to white-collar professionals. Almost 38 percent of LinkedIn users earn more than $100,000 a year.
I'm sure these findings are going to shift the way advertisers approach some of these social networking sites...not that they haven't already. The full article has some other great stats.
How do you feel about that?
Are you Facebook or MySpace?
